Job Application
Sales Representative
Do you know your way around a tackle shop? Can you talk fishing gear as easily as you can talk business? Duckett Fishing is looking for a Sales Representative who can turn passion for fishing into lasting partnerships.
Headquartered on the shores of Lake Guntersville, we’re a privately owned company built by anglers, for anglers. Our staff works hard, fishes harder, and knows that great relationships — like a great rod — are built to last.
As our Sales Representative, you’ll be the face of Duckett Fishing to independent retailers nationwide. You’ll grow our business, strengthen dealer relationships, and help more anglers experience the Duckett difference.
What we’re looking for:
• 3+ years of sales experience (outdoors or sporting goods is a plus)
• A genuine passion for fishing and the lifestyle that comes with it
• A self-starter who’s comfortable on the road
• Someone who believes business should be built on integrity, effort, and a few good fish stories
At Duckett, we’re fun, friendly, and hardworking — just like the anglers who use our gear. If that sounds like your kind of crew, we want to hear from you.
Essential Duties & Responsibilities
- Establish, maintain, and grow business with independent retail partners nationwide.
- Effectively manage a vast territory and dealer network across multiple regions.
- Develop and execute sales plans that support company growth goals.
- Maintain margins in accordance with company standards and pricing guidelines.
- Conduct in-person sales calls to present products, promotions, and programs.
- Identify and onboard new independent dealers in key markets.
- Ensure proper product representation and merchandising at retail locations.
- Communicate company initiatives, programs, and promotions to all independent dealers.
- Support retailers with staff education and in-store promotional efforts.
- Represent the company at trade shows and industry events.
- Operate within approved budgets and keep accurate expense records.
- Maintain accurate sales call reports.
- Meet or exceed required sales call and dealer contact metrics.
Additional Responsibilities
- Collaborate with internal sales support and marketing teams to meet dealer needs.
- Maintain current contact information and records of existing and prospective dealers.
- Gather market and product insight.
- Assist in developing retail programs or promotional opportunities to support dealer growth.
- Perform additional duties as assigned.
Minimum Qualifications
- 3+ years of sales experience (fishing/outdoor/sporting goods preferred).
- Proven ability to maintain strong business relationships.
- Excellent verbal and written communication skills.
- Willing and able to travel ~80% to visit independent dealers.
- Proficient in Microsoft Excel, Word, and PowerPoint.
- Self-motivated, organized, and able to work independently.
- Passion for fishing; knowledge of tackle preferred.
- Valid driver’s license and clean driving record.
Role Snapshot
- Independent Retail Focus
- Nationwide Territory
- Travel ~80%
